Beyond Agile : Build Better Products with Colleen Graneto, Startplatz, Mittwoch, 27. November 2019

How to develop better digital products?
On November 27th, one day before our conference, we offer several amazing full day workshops. We will provide lunch and plenty of coffee to fuel you through the day.
Pick the workshop you’re interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 20 per workshop to ensure the best possible learning experience). As the workshops are run in parallel, you can only attend one of them, and once purchased, you cannot change your workshop.
You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets provide you with access to the conference.

Beyond Agile : Build Better Products
Learn how to speed up your product development process and increase the impact of what you launch.
This workshop will go beyond traditional agile practices and cover techniques for generating ideas, prioritizing opportunities, validating product-market fit, developing product strategy, and identifying product metrics to measure success. Participants will go through the entire product development lifecycle and explore ways to build, measure, and learn as quickly as possible, and do so continuously. The workshop format will consist of workshop instruction, short case studies, and hands-on exercises to learn how to take an idea from inception to launch. The content of this workshop is ideal for individuals who work with product managers and want to better understand product methodology, current product managers looking to add new techniques to their toolkit, or executive leaders who want to transform how their product organizations work.
After the workshop, participants will be able to:

Pick the right methods and tools to quickly frame ideas as problems, prioritize opportunities, and validate product market fit
Continuously incorporate user insights and data into product development, maximizing impact and decreasing time to market
Inspire product teams and stakeholders with strong product strategy
Identify the right metrics and KPIs to guide products

Collen is Product Leader Airbnb Experiences. She teaches Product Management, Scrum and Agile at General Assembly. Enabling highly effective teams is at the core of Colleen’s career. In her role at Airbnb, she is transforming the platform infrastructure and refining the product development methodology, so that new business growth can happen fast. Having worked for B2B- and B2C-products alike, Colleen has a unique understanding of what is necessary to launch products that resonate with users.

Do you offer discounts for students, startups, non-profits, etc?The only discounts we offer are for „Super Early Bird“ & „Early Bird“ conference tickets and the group discounts on the regular conference tickets where we do 5 tickets for the price of 4.
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following the instructions.
Can I get a refund?We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following the instructions. As with changes, only the person who purchased the tickets can request a refund.
Questions? Contact us via

Mittwoch, 27. November 2019, Startplatz, Beyond Agile : Build Better Products with Colleen Graneto

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